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How to get Customers TO your Ecommerce Website

The Website looks great, your offer is all sorted and your design is so sleek, you would happily pop an item into cart and buy from yourself. After the emails have been sent to friends and family to tell them all about your New website, suddenly there is silence and all you can hear is… crickets…

We live in a world which is dominated with billions and billions of pieces of content flying past our eyes every day. How do you ensure that your business, your incredible website is seen by the very people who need what you have to offer?

The answer is... Traffic. Whilst that might be an easy statement to make, you do also need to consider:

• How to Find the RIGHT type of traffic for your Product or Service
• Posting Regularly on Social Media - Social media is a fantastic way to promote your website and it costs next to nothing. Whenever you post on social media, ensure to include a link to your website. This promotes what you do and drives traffic from the social media platform to your website.
• WHERE your target Customer lives online, to enable you to pop your website in front of them
• HOW are you going to ATTRACT them to your Website? Online is a very busy place, how will you convince your potential customer to use their precious time and spend it on your Website?

There are many different ways to generate traffic from:

1. Facebook Ads:

Facebook has developed into one of the smartest Advertising platforms in the world. With over a billion users and with an in-depth understanding of the demographics across facebook, shopping habits, it has fast become the go to platform.

However Facebook Ads also comes with a learning and it is advised to seek out a few people to learn from before embarking on AD creation, as you can very quickly spend a lot of money trying to figure out how to use it.

Historically Facebook is also one of the most expensive AD platforms. The cost of lead acquisition is high, however unlike the other platforms out there, as soon as you have nailed your target audience, fine tuned your message and chosen graphics which resonate with your audience, you can scale your ADs in confidence and reap the rewards from your hard work.

2. SEO:

SEO is a must have for any website these days. Google trawls through billions of pieces of content on a daily basis, you need to ensure that your website holds the right keywords to enable Google to identify your website and return it in a search to a customer who might be looking for you.

There is a tonne of information available on the web to help you select the right keywords for your website. You can also create a free account on tools like SemRush, who have made it their business to understand every website online and can show you what keywords your competitors are using and how much they are spending to acquire their traffic.

Google also has its very own Keyword tool which is super helpful if you want to understand the type of words your potential customers use when searching for what you have to offer.

3. Online Shopping Stores:

If you have a physical product store, there are some great options such as Amazon, Etsy, Not on the Hight Street, Ebay etc… out there who have a stream of traffic running through their websites everyday. Your own website should always remain the home of your product or service, however using complimenting platforms can drive additional traffic to your website and you may just get a sale or two on the way...

Best Ways to Promote Your Website

You can have the best website in the world, but it's nothing without promotion. In order to get potential customers to see what you are offering, you need to promote your website. There are a lot of different ways of doing this and it's best to implement a range of techniques. We have listed some of the top ways to promote your website below, so take a look.

How to Promote Your Website

• With an SEO Strategy - If you know anything about digital marketing, you will know that SEO is important. SEO is the process of ensuring that your website ranks highly on search engines, meaning that it's easily found by potential customers or clients. With a good SEO strategy in place, you can promote your website using relevant keywords.
• Posting Regularly on Social Media - Social media is a fantastic way to promote your website and it costs next to nothing. Whenever you post on social media, ensure to include a link to your website. This promotes what you do and drives traffic from the social media platform to your website.
• Post Links on Other Websites - You can drive traffic from other websites to yours, simply by posting links. For example, Reddit and Quora both allow users to post replies and answers to other people's questions. As long as you keep your replies relevant and you don't post too much, it's a good way to show your knowledge and authority online.
• Implement Blogger Outreach and Guest Blogging - You can promote your website by reaching out to well known bloggers and asking them to write about your business. Not only does this promote your services and products, but it drives traffic directly to the website itself. You can also do this by writing as a guest blogger on someone else's website.

At Deep Design, we understand that promoting a website isn’t always easy but that's not to say that it's completely impossible. It doesn't matter who you are and what you do, with the right tools and techniques you can successfully promote your website. To find out more about promoting your website, get in touch.

Social Media Etiquette Tips

When it comes to using social media, there's a lot to think about. You can't just post as and when you feel like it, as this doesn't work well from a marketing perspective. It's much better to post regularly and to post relevant content, whilst keeping proper social media etiquette in mind.

How to Use Social Media With Etiquette and Grace

• Engage With Fans and Followers - Though it's difficult to engage with everyone who tries to interact with you in some way on social media, it's always best to try and do so as much as possible. By engaging with others, you can answer questions and reply to reviews. This shows that you are actively making an effort to help your customers, clients or fans.
• Don’t Be Too Quick to React - At one point or another, you will receive some criticism or negativity on social media. It’s hard to avoid and everyone deals with it. However, don't be too quick to react. Though it's entertaining to watch others get into social media spats, it doesn’t do anything for your reputation. Instead of reacting too quickly, take a moment to come up with a fair and professional response.
• Don’t Misrepresent Yourself - There really isn’t any point in misrepresenting yourself on social media, as the truth always comes up eventually. Don't promise things that you can’t deliver and don’t claim to be someone that you're not. It’ll only end up with you being seen as a someone who can't be trusted.
• Be Mindful of Your Audience - Everyone has a slightly different social media audience and you should be mindful of this. Think about who your audience are and post content that's going to grab their attention. Whereas a young audience will appreciate memes and jokes, an older audience may prefer content that’s more to the point.

It doesn't matter whether you are using social media for business or pleasure, it's important to keep social media etiquette in mind at all times. After all, you don’t want to run the risk of drumming up any negativity. When social media is used correctly it can be hugely beneficial for business, brands and personal users.

The Importance of a Professional Mobile Website

It doesn’t matter who you are or what you do, if you have a desktop website then you need a mobile website also. We’re not talking about a mobile app, but a website that has been specifically designed for use on mobile devices. Here’s why a mobile website is so important.

Why is a Professional Mobile Website So Important?

• Most People Use a Mobile Device - The majority of users access a website via a mobile device, such as a smartphone or tablet. Therefore, it isn’t simply enough to have a great desktop version. With a professional mobile website, you can capture a large mobile audience with a website that has been designed with their unique requirements in mind.
• It Gives an Improved User Experience - A lot of websites don’t work well on mobile devices, which can turn a potential customer away. If a user can’t easily browse a website and see the content from their mobile device, they are likely to head elsewhere. A mobile website will work well on any mobile device, improving overall user experience.
• Mobile Websites Work Well for SEO - A lot of search engines favour websites that are responsive, which means that they work well on a screen of any size. A mobile website will respond to the specific device someone is using, changing the layout accordingly. This ensures that everyone can browse the website with ease.
• Mobile Users Are Likely to Buy Spontaneously - Mobile users are known for making purchases spontaneously when they are out and about. With a mobile website in place, they can do this a lot easier. There’s nothing to stop them making a purchase or getting in touch with a few quick clicks. A mobile website is convenient for users.

If you are interested in having a mobile website made for your business, it’s important to enlist the help of professionals. There’s no benefit to cutting corners; experience and expertise is needed. A professional mobile website is one that will impress users and will work perfectly on a range of mobile devices. To find out more, get in touch.

10 Tips For Good SEO

SEO is a vital part of achieving success online. There are a lot of different tools and techniques that make up a good SEO strategy, all of which need to work together flawlessly. To help you with your SEO efforts, we have listed 10 of our top tips.

How to Achieve Good SEO

1. Be Consistent With SEO - A lot of people make the mistake of assuming that SEO success will happen overnight, but this isn’t the case. You must work consistently. It isn’t simply enough to work on it occasionally and hope for the best.

2. Check Web Analytics - It’s not always easy to see where you are going wrong with SEO, which is why web analytics are important. Web analytics will highlight where your traffic is coming from, which SEO techniques are working well and if there are any problems.

3. Make Sure All Content is Unique - Though it may be easier to copy content directly from another website, this will hold you back. Your website will not rank highly in search results unless all content is unique.

4. Post Regularly - It doesn’t matter whether you are posting on social media or posting on a blog, you should do so regularly. This helps to keep your audience engaged and shows that you are active online.

5. Do Keyword Research - Though you may have a rough idea of which keywords you should be working on, research is vital. Research will highlight whether you are targeting keywords that receive enough hits and whether there’s much competition.

6. Use a Range of SEO Techniques - There are a number of SEO techniques to choose from and these all work together as part of a strategy. The more that you use, the more likely you are to succeed.

7. Always Add Meta Descriptions - Search engines use metadata to understand what a website is about. Without it, search engines don’t know how or when to rank a page.

8. Link to Other Websites - By linking to other websites, you are encouraging traffic to move from one to another. This ensures a steady flow of website traffic to and from each page.

9. Write for Your Target Audience - It’s important to write with your target audience in mind, as this will engage them. For example, content that appeals to teenagers is going to differ from content that appeals to an older group.

10. Fix Broken Links on Your Website - Broken links may seem like no big deal, but they can hugely affect your search engine rankings. It’s best to fix them as soon as possible.

As you can see, a lot goes into SEO but hard work certainly pays off. SEO can be complex and confusing if it’s something that you are not familiar with, but help is at hand. Contact the Deep Design Company to find out more.